THIS IS A PLAN THAT WAS DESIGNED AS AN EXAMPLE. YOUR MARKETING PLAN WILL BE CUSTOMIZED ESPECIALLY FOR YOUR HOME AND YOUR SITUATION.





LISTING SERVICE REMINDERS



Required

Day

Description
 
LISTING SIGNED 0 Open new listing file
  
Order lawn sign 1 Accounts for 20% of sales
  
Home photo 1 For use on Hilites,Promos
  
Lockbox 1 Will allow more showings
  
Order ad 1 Appear in weekend paper
  
Order ad 1 To appear in Real Estate weekly
  
Order Notice 1 In agent's Daily Bulletin
  
MLS to Board 1 Available to all agents
  
Input ad on Internet 2 International Exposure
  
Notify buyers 2 Computer Matching
  
MLS on Computer 2 Available to all agents
  
Run Notice 3 In agent's Daily Bulletin
  
Office tour 3 On list for next tour
  
Send prop.desc. 3 Copy of form to seller
  
Run ad 4 Daily Newspaper
  
Feature sheet 5 Available for showings
  
Order ad 7 To appear in Real Estate weekly
  
Progress report 7 Discuss activities
  
Send seller MLS 10 Copy from catalogue
  
MLS/ Catalogue 10 Available to all agents
  
Run ad 11 In Real Estate weekly
  
Run ad 12 For Open House
Order ad 14 In Agent's Bulletin / O.H
  
Progress report 14 Discuss activities
  
Open House 14 Allows extra exposure
  
JUST LISTED ad 15 Delivered thru out area
  
Run ad 18 In Agent's Bulletin / O.H
  
Agents Open House 19 Invite colleagues
  
Progress report 21 Service Report/Feedback
  
Order ad 21 To appear in Real Estate weekly
  
Feature sheet 23 Dist. to other Brokers
  
Run ad 24 Real Estate weekly
  
OFFER RECEIVED 26 PRESENTED/COUNTERED
  
OFFER RECEIVED 26 PRESENTED/ACCEPTED
SOLD! 27 Opened/End Listing File
OR
Progress report 28 Discuss market / price
  
Present new CMA 30 Price reduction
  
Order ad 31 New price / weekend paper
  
Price memo 31 Announce new price
  
Begin Marketing Plan Cycle Again


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