It was bound to happen. With the pressure to monetize coming from investors Facebook has chosen to eliminate a popular form free promotion used by Realtors. The vast majority of posts made on Facebook pages will no longer appear in your followers timeline. That means it is now a waste of time trying to get people to “like” your Facebook page and a waste of time posting anything on it. In other words, having a Facebook page is now a waste of time.
Unless you want to pay to to promote your posts that is. I would argue that there is a better use for promotional dollars than that – such as your spending the money on your own website and its promotion.
Meanwhile, with Google and now Facebook gone from consideration as free promotion options for Realtors, there are still other free ways to promote yourself such as Twitter, YouTube, Instagram, Bing, etc.